As part of the City of Onkaparinga’s place-making and economic growth and investment strategies, in 2015 council opened a pop-up space in a vacant shop on Beach Road, Christies Beach to gather the communities’ ideas for the precinct’s future.
The Pop-Up helped council connect with residents, visitors, groups and local businesses to build a bank of ideas and opportunities to activate and enhance the area. Council’s aim was to generate ideas for Beach Road and demonstrate the great potential this area has. While Beach Road is already a vibrant and busy precinct with a diverse mix of businesses, there remains huge potential for the strip to become an iconic destination.
To activate the space, council presented a range of free events art exhibitions, networking sessions, music performances and activities. The CBBTA also supported the Pop Up shop initiative, arranging network evenings, social events, a range of street activities to draw people into the area and encourage people into the popup shop to provide ideas. In April Council introduced a parklet outside the shop as an additional temporary dining space for nearby businesses and as a mechanism to activate pop-up bars and similar business ventures.
- 16 start-up businesses trialled operating in a retail environment in our Pop Up shop.
- More than 40 businesses enquired directly with us about setting up operations on Beach Road.
- 6,500 people visited the space and provided their thoughts and ideas on the future of Beach Road.
We have also provided assistance to both existing and potential new businesses in terms managing council approvals and negotiating and understanding various issues they might be facing.
Blue Pepper Wine Bar’s establishment is a direct response to community comments we received in the Pop Up shop about a desire for more eateries on Beach Road.
Mike Green (Former Chair of Christies Beach Business & Tourism and current landlord) discussed the concept of a wine bar and the vacant bank building was mentioned as an opportunity. Several months later he came back to the Pop Up Shop and said that he had purchased the building and was taking up the challenge to establish a small bar venue and council provided assistance to help through all the regulations.
Council’s artist impressions which were based on the ideas we received from the community through the Pop Up Shop, were posted online via the CBBTA’s ‘onbeachroad’ Facebook site.
They had over 40,000 views of the illustrations and a significant number of inquiries from as far as China about setting up on Beach Road as a result a young lady named Kirra (the owner of the new Kibbi’s café that will soon take up residents in the Pop Up Shop) came to have a look and made the decision to take up the Pop Up Shop lease.
Kirra has also expressed a keen desire to have a ‘Parklet’ out front of Kibbi’s. Council has guided her through the process of setting up the business.
Swire and Noble have also established a cellar door on Beach Road which we believe is the closest cellar door to the ocean in Australia.